Empowering Brands and Retailers

Channel X

Struggling to manage logistics, sales, and distribution across multiple platforms and partners?

Channel X brings it all together.

Powered by 1st Choice Holdings, Channel X handles your on-demand 4PL logistics, fully managed sales and distribution, and access to a curated B2B and B2C marketplace — all in one place.

We act as your vendor of record, remove commercial and operational complexity, and help determine where your brand fits, what assortment performs, and how to scale profitably.

OUR HISTORY →
Enterprise Suite

UPM

Having difficulty sourcing the right products, at the right cost, from the right partners?

UPM makes procurement simple.

Powered by 1st Choice Holdings, Universal Procurement Mind delivers AI-powered intelligence that manages global sourcing and procurement strategy — all in one coordinated system.

We design, refine, and optimize sourcing decisions, reduce bias, improve margins.

CHANNEL X PROCUREMENT FRAMEWORK →
Retail-Scale Solutions

Channel X (CX)

Facing challenges getting your products in front of the right retailers and buyers nationwide?


CX brings buyers closer.


Channel X provides a curated B2B marketplace connecting qualified sellers with leading retailers nationwide.

Powered by 1st Choice Holdings, CX gives brands a centralized space to showcase products to retail buyers — supporting online and in-store growth at every stage of scale.

   

CHANNEL X FOUNDRY →
Tech-Enabled Logistics
Made a product but don’t know how to store it and ship it nationwide? We handle storage, fulfillment, and nationwide distribution so you can focus on growing your brand. Our tech-enabled 4PL logistics platform supports emerging and established businesses with reliable, scalable supply chain management across the U.S.
Logistics Suite →
Retail Go-to-Market
Selling your product, but barely keeping any of the profit? Most traditional platforms and distributors take up to 60% of your margins. We eliminate unnecessary middlemen so you keep more revenue, earn more per sale, and grow faster. We help you reach market with a smarter strategy that protects margins and scales.
Retail Suite →
Sellers Connect
Not sure if your product is actually ready for retail buyers? We help make sure it is. We review eco-claims, verify select products, and curate CX brands for retail readiness — so buyers and retailers can trust your product, and you can confidently pursue wholesale and retail opportunities.
Platform Solution →
Retail Auctus
Driving predictable growth with zero upfront risk. We manage and fund Google Shopping campaigns — handling setup, optimization, and ongoing management — and only earn commission when those clicks become real customer purchases that directly grow your revenue and business.
Booster Suite →

Explore Departments

      Discover a wide selection of verified, curated products and exclusive deals.

Unlock Your Brand's Potential with ChannelX

At 1st Choice ChannelX, we provide a comprehensive suite of services designed to propel your brand to new heights. From streamlined logistics to expanded market reach, discover how we can transform your distribution strategy and drive sustainable growth in today’s competitive landscape.

  • Seamless 4PL Solutions: Integrated logistics for efficient distribution.
  • Expanded Market Access: Reach major retailers and omnichannel opportunities.
  • Tech-Enabled Platform: Real-time insights and data-driven decision-making.
  • Scalable Partnership Model: A flexible platform that grows with your business — supporting early-stage expansion through enterprise-level scale without re-engineering your operations.
  • Operational & Compliance Readiness: Support for retailer requirements including documentation, operational standards, and fulfillment expectations — reducing friction and delays at launch.
  • Sellers Portfolio Enhancements: Enhanced ESG tools, and smart automation are on the way - designed to boost customer value and retention.
A modern warehouse interior filled with various beverage products, showcasing efficient logistics and distribution operations. The image should convey a sense of organization, technology, and seamless movement of goods.
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