Retail Auctus manages Google Shopping ads at zero upfront cost, handling everything from ad account setup to campaign optimization. We drive targeted traffic to your store, and you only pay when sales are made, eliminating ad spend risks and management headaches.
Welcome to Retail Auctus! This guide provides everything you need to know about how Channel X grow your business with zero upfront cost.
Retail Auctus runs Google Shopping ads for your store at zero upfront cost.
We handle everything involved in advertising—
from ad account management and bidding to campaign optimization. Your products appear in Google Shopping results when customers search for items you sell. When those customers make a purchase, we earn a commission on the sale.
The short version:
We invest our own money into Google Ads to drive traffic to your store.
You only pay when that traffic converts into real sales.
No monthly fees.
No ad spend risk.
No management headaches.
Everything you need to know before our onboarding call:
✓ We use our own Google Ads account (not yours)
✓ We pay for all ad spend upfront
✓ You pay nothing until sales happen
Because we run ads from our own Google Ads account, our campaigns operate completely separately from any Google Ads campaigns you may already be running.
There is no conflict or overlap in account management—both can run in parallel without issue.
We operate on a commission-based model. You only pay us a percentage of the sales generated through our Google Shopping ads. This means no upfront costs or ad spend risk for you. Our success is directly tied to your success.
Retail Auctus operates on a simple, performance-based commission model. You only pay when we generate sales for your store.
You PayA percentage commission on sales generated from our Google Shopping ads.
Default commission rate: 12% of order value
You can confirm or adjust this rate during onboarding.
No Upfront CostsThere are zero setup fees, monthly minimums, or ad spend deposits.
We invest our own capital to run ads for your store.
During onboarding, you’ll confirm your commission rate. While 12% is the default, you may choose a higher percentage if desired.
A higher commission rate gives us more flexibility to bid more aggressively and scale faster for your brand.
Commissions are calculated on attributed orders (orders that come from our ads).
Invoicing is monthly for the previous month’s sales.
Billing and payment details are set up after onboarding—no need to cover this on the initial call.
An order is attributed to Retail Auctus when a customer:
Clicks on one of our Google Shopping ads
Here’s exactly what happens from the moment a shopper searches on Google to when you receive their order:
A shopper searches for a product you sell, such as “leather messenger bag” or “organic dog treats.”
Google displays Shopping ads at the top of search results. Your product—run through our campaign—appears alongside competitors, showing your image, price, and store name.
When the shopper clicks your product listing, Google attaches a unique click identifier (called a GCLID) to the URL.
This is how attribution begins.
They arrive on your product page. Our tracking script (installed on your site) captures the click ID and stores it in their browser session.
At checkout, our conversion tracking captures:
Order ID
Order value
These details are linked back to the original ad click.
We use offline conversion reporting to send this purchase data back to Google.
This tells Google: “This click led to a $X purchase.”
Why this matters:
Feeding real purchase data back into Google helps its algorithm learn which clicks are most likely to convert. Over time, this results in:
Better targeting
Lower cost per acquisition
More profitable campaigns
We use a 24-hour attribution window.
If a customer clicks our ad and purchases within 24 hours → Sale is attributed to Retail Auctus (commission applies)
If a customer clicks our ad but purchases after 24 hours → Attribution expires (no commission)
If a shopper clicks our ad, abandons their cart, and you bring them back later through your own email flows or retargeting ads, that sale is yours and commission-free.
This keeps Retail Auctus focused on driving new traffic, while you retain full control of your existing customer relationships and remarketing efforts.
Setting up Retail Auctus is simple. You’ll need to connect your 1st Choice ChannelX store to our platform and provide us with access to your product feed. We’ll guide you through the process step-by-step during our onboarding call.
Setup requires installing two small tracking scripts on your WooCommerce store.
Takes about 10–15 minutes
One-time process
From your perspective, everything else is business as usual.
You fulfill the order normally.
You ship the product, the customer is happy, and commission is calculated at the end of the billing period.
You don’t need to complete anything before our onboarding call.
We’ll walk through each step together, answer your questions, and help troubleshoot if anything comes up.
Merchant Center Ownership & Control
You own your Google Merchant Center and product feed.
You are responsible for keeping your Merchant Center account and feed connected and up to date. Retail Auctus accesses your feed data only to run Shopping campaigns — you retain full ownership and control.
In the future, we may offer optional services to help optimize product titles, descriptions, labels, and feed structure. These are separate from the core service.
The attribution script must load on every page of your site and should be placed in the <head> section so it loads before any user interaction.
This ensures click IDs are captured immediately when visitors arrive.
Add a small script tag to your website header.
This script runs on every page and captures Google Ad click IDs when visitors arrive from our ads.
Common installation methods:
Theme “Header Scripts” or “Custom Code” section
WPCode / Insert Headers & Footers plugin
Google Tag Manager
We’ll provide the exact code inside your Retail Auctus dashboard.
Add conversion tracking code to your order confirmation / thank-you page.
This fires when a purchase is completed and sends:
Order ID
Order total
The code is customized for your store and provided in your dashboard.
Add Retail Auctus as a user in your Google Merchant Center account.
This gives us read-only access to your product feed so we can run Shopping campaigns.
We’ll guide you through this during onboarding.
Takes about 2 minutes.
WooCommerce Installation Options
We’ll recommend the best option based on your setup:
| Method | Best For |
|---|---|
| Theme Settings | Most themes include a header script section (easiest) |
| WPCode Plugin | If your theme doesn’t support header scripts |
| Google Tag Manager | If you already use GTM |
| Child Theme | Developers who prefer code-level control |
Once your store is connected, we’ll start running Google Shopping ads for your products. You can track your sales and commission through our dashboard. We’ll also provide regular reports on campaign performance and optimization efforts.
✓ Creating and managing Google Shopping campaigns (on our ad account)
✓ Bid management and campaign optimization
✓ Daily syncing of conversion data back to Google Ads
✓ Ongoing optimization to improve ROAS
✓ Monitoring tracking health and alerting you to any issues
✓ Real-time dashboard showing attributed orders and revenue
✓ Commission tracking and reporting
✓ Order-level attribution data
By default, we advertise your full product catalog.
If you prefer us to promote only specific products, you can configure this in your dashboard:
✓ Full catalog (default)
✓ Specific products only (by label, category, or collection)
✓ Negative keywords (tell us which terms not to bid on, such as your brand name if you run branded search)
This is useful if you want RetailerBoost focused on incremental, non-branded traffic while you handle branded search separately.
✓ Fulfill orders normally (these are your customers)
✓ Maintain your Google Merchant Center account and product feed connection
✓ Keep product catalog, pricing, and inventory accurate
✓ Notify us of major store changes (new domain, platform migration, etc.)
✓ Pay commission invoices per agreed terms
No ongoing maintenance required: Once installed, tracking runs automatically. We monitor everything and will reach out if any issues arise.
No. The tracking script is lightweight (under 5KB) and loads asynchronously. It will not block page rendering or affect site speed.
We only collect what’s required for attribution and reporting:
✓ Order ID and order value
✓ Click attribution data
✓ Product feed data (for ads only)
We do not collect customer PII such as names, emails, or addresses.
Have questions? Check out our FAQ section for answers to common questions about Retail Auctus. If you can’t find what you’re looking for, please don’t hesitate to contact our support team.
No. The tracking script is lightweight (under 5KB) and loads asynchronously. It will not block page rendering or affect site speed scores.
Only what’s needed for attribution:
✓ Order IDs
✓ Order totals
✓ Google click IDs
We do not store personal customer information such as names, emails, addresses, or payment details.
Once tracking is installed and campaigns are running, you’ll typically start seeing attributed orders within 24–48 hours as customers who clicked your ads make purchases.
Results are not guaranteed. Some stores see traction quickly, while others take longer depending on product category, pricing, and competition.
Campaign performance generally improves over time as Google’s algorithm learns from conversion data.
Remember: If we don’t generate orders, you don’t pay. We take on the advertising risk — not you.
We provide full support during onboarding. If needed, we can screen-share, walk you through each step, or coordinate directly with your developer.
Refunded orders are excluded from commission calculations. Returns are reconciled during the billing process.
What about abandoned cart emails and remarketing?
Our attribution window is 24 hours.
If someone clicks our ad but doesn’t purchase within 24 hours, attribution expires.
If you later recover that customer through your own abandoned cart emails or remarketing ads, the sale is yours and commission-free.
You retain full control of your existing customer relationships.
Yes. Your RetailerBoost dashboard shows every attributed order, including:
✓ Order ID
✓ Date
✓ Revenue
✓ Commission amount
We actively monitor tracking health. If we detect issues (missing script, blocked requests, etc.), we’ll notify you immediately and help resolve them.
Do I need to do anything with my own Google Ads account?
No. We run campaigns on our own Google Ads account, completely separate from yours.
If you already run Google Ads, those campaigns continue unchanged. Both systems run in parallel without conflict. You do not need to give us access to your Google Ads account.
Yes. By default we advertise your full catalog, but you can target specific products by label or category from your dashboard.
You can also add negative keywords (such as your brand name) if there are terms you don’t want us bidding on.
If you’d like to get a head start, you can create and verify your account before our call:
sales@1stchoiceholdings.com
This is completely optional — we can also walk through account creation together on the call.
If you work with a developer, it may help to have them available during or after the call.
✓ Access to your WooCommerce admin dashboard
✓ Access to your Google Merchant Center account
✓ Ability to install plugins or edit theme settings
✓ Your Google Ads Customer ID (if you have one)
Email us at sales@1stchoiceholdings.com
Reach out to us for distribution and sales solutions tailored for your brand or retail needs.
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