Who we are

For personal information collected through this corporate property and related business communications described here, 1st Choice Holdings is generally the controller (or equivalent business) responsible for that processing, unless we tell you otherwise at the point of collection (for example, where your organization is identified as controller for a hosted workspace under contract).

Scope and other policies

This notice applies to personal information processed in connection with sites and features we control at 1stchoiceholdings.com and related branded paths we operate, including marketing pages, forms, and account tools we host here. Portfolio platforms and operating brands (for example external commerce or wholesale properties) may publish their own privacy notices for services they operate. When you leave this domain or use another company's product, their policies govern there.

Information we collect

We aim to collect only what we reasonably need for the purposes below:

• Contact and inquiry data: name, organization, email address, phone number where you provide it, role or department, product or topic tags you select, and the content of messages you send through contact, partner, or investor forms.
• Account and authentication data: where we offer sign-in or role-based dashboards, identifiers, session tokens, and security logs needed to operate access controls and investigate abuse.
• Technical and usage data: IP address, browser type and version, device type, approximate location derived from IP, pages viewed, referring URLs, timestamps, diagnostics, and similar telemetry used to secure the property, fix errors, and understand aggregate usage.
• Communications metadata: records of correspondence when you email us or we respond through ticketing or mail systems.
• Commerce-related data on other properties: when you purchase through a separate ordering experience operated by us or a portfolio brand, that flow may collect order, shipping, and payment-related data under the notice posted there; payment card numbers are handled by payment processors, not stored on our corporate marketing servers for those flows.

How we use information

We use personal information to:

• Respond to inquiries, route requests internally, and manage legitimate commercial discussions.
• Operate, secure, and improve this property, including fraud prevention, abuse detection, and capacity planning.
• Analyze aggregated or de-identified usage to improve clarity, performance, and content.
• Meet legal, regulatory, and tax obligations and enforce our agreements.

We do not sell your personal information as that term is commonly defined in U.S. state privacy laws.

Legal bases (where applicable)

Depending on your location, we rely on appropriate bases such as: performing a contract or taking steps before contracting (for example responding to a specific request); legitimate interests in operating a secure, effective corporate web presence; consent where required (including certain non-essential cookies where mandated); and compliance with legal obligations.

Cookies and similar technologies

We use cookies, local storage, pixels, and similar technologies for essential operation, preferences, analytics, and security as described in our Cookie notice. You can control many technologies through your browser; blocking essential items may break parts of the site or sign-in flows.

Information lifecycle

In ordinary operation, personal information moves through a simple lifecycle: collection through forms or technical logs; use for the purposes above; restricted internal access on a need-to-know basis; limited sharing with subprocessors under contract; retention for defined periods or legal holds; then secure deletion, de-identification, or archival consistent with law. Backups may persist for a commercially reasonable window before overwrite.

Sharing and subprocessors

We use service providers to host infrastructure, deliver email, run analytics, authenticate users, and support security. They may process personal information only as needed to provide services to us and subject to confidentiality, security, and data protection terms. Categories may include hosting and edge delivery, email and communications, observability and diagnostics, authentication, and professional advisers where required.

Third parties do not receive unrestricted access to your data for their own marketing unrelated to providing services to us. We may disclose information when required by law, legal process, or to protect rights, safety, and integrity of users and the public.

International transfers

We may process or store information in the United States and other countries where we or our vendors operate. Where transfers from the EEA, UK, Switzerland, or similar jurisdictions require safeguards, we implement appropriate measures such as standard contractual clauses or other mechanisms required by applicable law.

Retention

Unless a longer period is required by law, an active contract, or a legal hold, we generally apply:

• Contact, partner, and investor inquiries: typically up to twenty-four (24) months after the last meaningful interaction, unless an active negotiation, diligence process, or agreement requires longer retention.
• Security, access, and diagnostic logs: on the order of thirty (30) to ninety (90) days unless extended for incident investigation.
• Browser-side storage: controlled by your device until expiry or clearing.
• Tax, accounting, and contract records: as required by applicable law or the underlying agreement.

For enterprise or hosted services, retention, return, and deletion may be governed by your executed agreement or Data Processing Addendum.

Controller and processor relationships

On this marketing property, we typically act as a controller for our own communications and site analytics. For certain enterprise deployments, pilots, or co-branded programs, your organization may act as controller for business data you submit, and we may act as processor or service provider to the extent described in the applicable contract.

Automated decision-making

We do not use this corporate site to make solely automated decisions with legal or similarly significant effects on you. Analytics may use aggregated or pseudonymous data to understand traffic patterns.

Your rights

Depending on your jurisdiction, you may have rights to access, correct, delete, or restrict processing of your personal information, to data portability, and to object to certain processing. You may also lodge a complaint with a supervisory authority. To exercise rights, contact us using the channels below; we may need to verify your identity before responding.

U.S. state privacy (including California)

If you are a California resident, you may have additional rights under the CCPA/CPRA, including rights to know, delete, and correct certain personal information, and to limit use of sensitive personal information where applicable. We will not discriminate against you for exercising rights granted by law.

Other U.S. states may grant similar consumer privacy rights. Where applicable, you may appeal our response to a denial in line with that state's rules by replying to our decision message.

Security

We implement technical and organizational measures appropriate to the risk, such as encryption in transit where standard for web traffic, access controls, authentication safeguards, least-privilege administration where feasible, and vendor diligence. No method of transmission or storage is completely secure; we cannot guarantee absolute security.

Children

This property is not directed at children under sixteen (16), or the higher age required in your jurisdiction. We do not knowingly collect personal information from children. If you believe we have collected such information, contact us and we will take steps to delete it.

Third-party links

We may link to portfolio companies, payment providers, or other third parties. Their privacy practices are governed by their own policies.

Changes to this policy

We may update this Privacy Policy from time to time. The “Last updated” date at the top will change when we do. Material changes may be highlighted on this property or communicated where appropriate. Continued use after updates, where permitted by law, constitutes acceptance of the revised policy.

Contact us

Privacy questions or requests: