Portfolio brands

Consumer and agricultural brands

Operating companies with distinct end markets and product lines. Below: positioning and representative SKUs for portfolio review—not retail merchandising.

Purr Shell

Consumer Products

Purr Shell

Eco-friendly cat litter made from upcycled almond shells.

Purr Shell starts from a simple idea: what is good for the planet can still be serious litter. Upcycled almond shells become a lightweight, clumping formula with strong odor control and less dust.

Cats get a box they will use; households get benefits they can read on the label. Natural inputs, straight talk, and performance you notice day to day.

Key Benefits

  • Natural materials
  • Low dust
  • Strong odor control
  • Lightweight formula
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Representative products

Illustrative formulations and packaging shown for stakeholder review. Specifications, labeling, and availability are confirmed with the operating brand or holding-company office.

PurrShell Natural Almond Shell Cat Litter

Eco-Friendly Cat Litter

PurrShell Natural Almond Shell Cat Litter

A natural cat litter made from upcycled almond shells delivering strong clumping, low dust performance, and odor control.

  • Natural formula
  • Low dust
  • Odor control
  • Lightweight
1st Choice Fertilizer

Agriculture

1st Choice Fertilizer

Crop nutrition solutions focused on soil health and sustainable productivity.

1st Choice Fertilizer is built for growers who need dependable nutrition and disciplined agronomy.

Balanced formulations, soil-minded inputs, and products support productivity and field performance season after season.

Focus Areas

  • Soil health
  • Crop productivity
  • Sustainable inputs
  • Agricultural innovation
Visit 1st Choice Fertilizer

Representative products

Illustrative formulations and packaging shown for stakeholder review. Specifications, labeling, and availability are confirmed with the operating brand or holding-company office.

Earth-Care Plus 5-6-6

Agriculture Products

Earth-Care Plus 5-6-6

All-purpose organic nutrition formulated for gardens, landscapes, and field use.

  • Balanced 5-6-6
  • Garden support
  • Plant performance
  • Organic inputs
Earth-Care Probiotics 5-5-5

Agriculture Products

Earth-Care Probiotics 5-5-5

All-purpose organic plant nutrition with beneficial microorganisms for vegetables, herbs, and garden beds.

  • Balanced 5-5-5
  • CDFA organic input
  • Soil ecosystem support
  • Made in USA
Earth-Care Prime 5-8-8

Agriculture Products

Earth-Care Prime 5-8-8

Organic nutrition for citrus, avocado, fruit, and nut trees with microorganisms for soil and root health.

  • 5-8-8 for trees
  • CDFA organic input
  • Fruit and nut focus
  • Made in USA